Distribution Research #2

        Another way magazines distribute their magazines is digitally. The magazine Bass Master is very involved in distributing their product online and here is how. If you subscribe to Bass master online, it allows you to view the magazine on many different platforms such as apple and android systems and e-reader devices. When you buy the magazine online you can interact with it digitally. The magazine is distributed through their website which is bassmaster.com/digital. They also sell to companies that can sell their subscriptions online such as amazon and magazines.com. When you first go to their website, it is very easy to see how much they advertise subscribing to their magazine. There are also links on their social media and at other events they are involved in, such as the Bass Master classic, help them digitally distribute their magazine.

Distribution Research #1

       Magazines use traditional techniques to distribute their magazines which includes many different ways to do it. Large magazines usually use distribution departments to get their magazine to retailers since their sales and circulation and so high. On the other hand, smaller magazines use distribution agents to get their magazines to their audience. Companies in south Florida such as Magazine Subscription Service Agency, South Florida Business Journal, and Best Version Media all and distribute them to different places in the area. These companies work with the magazines to get their product to peoples door and in places, such as bookstores and publix, that sell magazines regularly. The main traditional way to distribute magazines is to get the product to the peoples door whether its being delivered or bought from a store, the goal is to have the magazine in the audiences hands.