Distribution Research #1

       Magazines use traditional techniques to distribute their magazines which includes many different ways to do it. Large magazines usually use distribution departments to get their magazine to retailers since their sales and circulation and so high. On the other hand, smaller magazines use distribution agents to get their magazines to their audience. Companies in south Florida such as Magazine Subscription Service Agency, South Florida Business Journal, and Best Version Media all and distribute them to different places in the area. These companies work with the magazines to get their product to peoples door and in places, such as bookstores and publix, that sell magazines regularly. The main traditional way to distribute magazines is to get the product to the peoples door whether its being delivered or bought from a store, the goal is to have the magazine in the audiences hands.