Game&Fish has a very similar audience to the magazines I have already researched and my own magazine. This magazine is bought by 86% men and the median age of the audience is 40. The average household income is 87,000 and 85% of people are married. This magazine has the same audience as the other magazine I have already researched and has a very similar audience that I will be trying to have.
Game&Fish is owned by the same parent company as In Fisherman. This will cause the marketing to be very similar. Game&Fish also has a print version and digital version. The only national title with custom-tailored content for its state and regional audiences. They provides state-specific coverage of hunting and fishing for core enthusiasts across the United States. Also Game&Fish attends the same events In Fisherman does such as ICAST, Sportsman Channel Outdoor Fest, and Florida Sportsman Expo to market their magazine. They hand out free samples and subscriptions at booths to get their magazine more exposure. Also, one of Game&Fish's editors had his truck wrapped to market the company. This is something companies do to market a lot whether its wrapping a car or getting a small work truck with a big ad on the side.
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